August 15, 2022

The Best Way To Build Instagram Followers and Expand Your Account in 2022

Whether you are starting a brand-new Instagram account or looking to launch your account to the next level, knowing how to grow Instagram followers is one of the most critical pieces of small business marketing in 2022. There are over 3.96 billion social media users, and Instagram is one of the fastest-growing impactful platforms around.

Ultimately, growing your Instagram followers means creating engaging content people want to see. Even if you’re just getting started, there are several actionable things you can do today to help increase your reach online. Read on to learn more about how to grow followers on Instagram.

Check Out Instagram Reels

While Instagram is known for being “the picture app,” it has launched a new feature that allows creators to post engaging videos up to 90 seconds long. Reels are a great way to attract more attention and increase engagement with your audience.

Reels can take various forms: informative, inspiring, imaginative, inviting, and more. You don’t necessarily need a complete script to make an engaging Instagram Reel, but you should think about what you’re going to say or show – and remember, you only have 90 seconds to tell/show it. You can even use all of the relevant hashtags and tagging capabilities that you can use with other Instagram posts.

Focus On Quality Content

Many people want to know how often to post on Instagram to grow their followers. The concise answers to post as often and consistently as possible while maintaining high-quality content. If that’s too vague, some research suggests that it’s optimal to post at least once but no more than three times per day.

Posting seven to 21 times per week may seem overwhelming, especially if you’re just starting. At a minimum, you want to post at least one to three times per week, and you don’t want to create a bunch of posts all at once and then disappear for weeks at a time.

Another factor to consider is that when you post also impacts what kind of reach it will receive. While every audience niche may have different specifics, the general research on posting times shows that Tuesday between 11:00 am and 2:00 pm is the best time to post, but posting on any weekday between this time is excellent. The worst day to post is Sunday.  

Your main goal is to maintain consistent quality. It would be better only to post one high-quality piece of content per week than to post 30 lower-quality pieces during that same time frame. You want to stay in the mind of your audience without being overbearing.

Hashtag Your Way to Growth

Instagram hashtags are a word or group of words combined with a hashtag (#) used to categorize posts around a particular topic or trend. Pretty much all social media platforms use hashtags to help the platform understand what your content is about in order to help users find it.

Instagram lets you add up to 30 hashtags, but that doesn’t necessarily mean you should. Unfortunately, no universally accepted number of Instagram hashtags has been proven to increase your reach.

A study from Sprout Social found that top-performing brands used between one and three Instagram hashtags. What’s interesting, though, is that the study measured engagement instead of pure reach. Creators with the most significant engagement tend to use between six and nine hashtags.

The key to hashtags is to stick with categories related to your content. You can even create your own hashtags that are brand specific, especially for an event, ad campaign, etc.

Join the Conversation

Keep in mind that Instagram is a social media platform. The keyword here is “social.” You have to give people a reason to follow your content.

Get started by liking tons of pictures related to your industry or interests. Leave these creators comments and questions about their posts. You can’t walk into a party to make an appearance and expect to make new friends without actually engaging other people.

On the same note, don’t forget to check and respond to comments on your own account. Turn on notifications, so you never miss a beat.

You Don’t Have To Go It Alone

Knowing how to grow your Instagram followers in 2022 may seem straightforward. In theory, it simply involves posting quality content multiple times per week with the right hashtags. In practice, it takes planning, dedication, and consistency.

If you don’t have the time to focus on managing your social media, it might be time to talk to a Sarasota social media management company. At Adexpress, we help small businesses increase their social media and website reach with a skilled team of social media experts who can help you create, plan, and execute a plan to grow your Instagram followers. Contact us to learn more today.

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